Peek's Virtual Tours

Enterprise

Peek.us

2024

Peek.us, 2024

Role

Lead/sole

Designer

Lead/Sole Designer

Type

Web app

Mobile

Web app - Mobile

Background

Peek supplies property managers with unit-level virtual touring to accelerate tenant to resident conversion

Problem

Not enough prospects are moving down the funnel after viewing a virtual tour due to low engagement with buttons and features throughout the platform.

Pain Points

Low discoverability to supplemental information (property+unit details)
Platform unresponsiveness renders the touring experience suboptimal.
Poor information hierarchy causes navigation challenges.

Hypothesis

If we improve navigation, accessibility, and appearance, prospects will gain a comprehensive view of the property, boosting their confidence in decision-making and leading to increased engagement to conversion.

Stage 1

Define Business Impact

Increased prospect conversion will validate the product's effectiveness, leading to more sales and expansions.
More identified prospects result in more data collected.
Enhances prospects’ engagement with self-guided tours, boosting bookings.

Stage 1

Define Business Impact

Increased prospect conversion will validate the product's effectiveness, leading to more sales and expansions.
More identified prospects result in more data collected.
Enhances prospects’ engagement with self-guided tours, boosting bookings.

Stage 1

Define Business Impact

Increased prospect conversion will validate the product's effectiveness, leading to more sales and expansions.
More identified prospects result in more data collected.
Enhances prospects’ engagement with self-guided tours, boosting bookings.

Stage 2

Identify Constraints

UI choices must accommodate all multifamily classes.
Customers are not the end user, leading to a different mental model.
Web and mobile usage are equally important, requiring responsive design with shared components.

Stage 2

Identify Constraints

UI choices must accommodate all multifamily classes.
Customers are not the end user, leading to a different mental model.
Web and mobile usage are equally important, requiring responsive design with shared components.

Stage 2

Identify Constraints

UI choices must accommodate all multifamily classes.
Customers are not the end user, leading to a different mental model.
Web and mobile usage are equally important, requiring responsive design with shared components.

Stage 3

Set Success Metrics

3 times increase in prospects advancing meaning more clicks on:

Schedule a tour
Inquire
Apply now

(Benchmark: online listing sites, ex: zillow, streeteasy, etc)

Stage 3

Set Success Metrics

3 times increase in prospects advancing meaning more clicks on:

Schedule a tour
Inquire
Apply now

(Benchmark: online listing sites, ex: zillow, streeteasy, etc)

Stage 3

Set Success Metrics

3 times increase in prospects advancing meaning more clicks on:

Schedule a tour
Inquire
Apply now

(Benchmark: online listing sites, ex: zillow, streeteasy, etc)

Execution

The Approach

Validate the effort via minimal solution A/B testing

User research: Pain points

Mental model mapping

Web & Mobile principle review

Revision and refinement

User research: Information hierarchy

Finalize feature list

Wireframes and mockups

Discoverability & Language test

Finalize handoff file

Final Designs

The Product

Succinct

Quick First Impressions

Highlight key information to help prospects decide if this home meets their requirements

Only ”Need to have” information is displayed on the bottom panel

Everything but the CTA’s are transparent to keep the tour and conversion in focus; transparency contrast tested

Succinct

Quick First Impressions

Highlight key information to help prospects decide if this home meets their requirements

Only ”Need to have” information is displayed on the bottom panel

Everything but the CTA’s are transparent to keep the tour and conversion in focus; transparency contrast tested

Discoverable

Fast And Intuitive Exploration

Engaged prospects stay longer and explore the residence thoroughly

Universal icons and clear labels for supplemental information

Replacing multi-click navigation with single-layer scrollable detail cards

Discoverable

Fast And Intuitive Exploration

Engaged prospects stay longer and explore the residence thoroughly

Universal icons and clear labels for supplemental information

Replacing multi-click navigation with single-layer scrollable detail cards

Consistent

Responsive Across Breakpoints

Mobile-optimized using identical components for streamlined development.

Layout modeled after social media stimulates engagement due to familiarity.

Features are unified to highlight CTAs, enlarge buttons, and expand viewing frame.

Mobile-optimized using identical components for streamlined development.

Layout modeled after social media stimulates engagement due to familiarity.

Features are unified to highlight CTAs, enlarge buttons, and expand viewing frame.

Results

After Deployment

The goal was achieved.

Engagement rates were consistent each month before the change, but for accuracy, we compared the month before the redesign with the month after deployment, showing a 3x increase in engagement.